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D2C Fashion
Meta Ads + Tiktok Ads
France
How VO7 unlocked +107% revenue MoM after a complete account restructure
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Duration:
5 months
💰 Budget:
€10,000/month
📍 Market:
France
+107%
Revenue MoM
5.7
ROAS (target: ≥5)
+78%
Global Revenue
The Challenge
What was blocking growth
VO7 had solid performance at a small budget but scaling was structurally impossible. A single catalogue campaign serving all products, zero creative testing, and no product-level segmentation meant any budget increase would dilute performance rather than amplify it.
1
Single product catalogue campaign : no product-level segmentation or dedicated campaigns
2
Zero creative testing infrastructure : no format diversity, no angle validation
3
Good ROAS at small budget (€5K) but structurally impossible to scale without breaking the account
4
No way to identify which products, angles, or formats drove the most profitable results
Goal set together
Maintain ROAS ≥ 5 while doubling the monthly budget from €5K to €10K/month.
The THVA Method
4 levers activated over 5 months
Audit · CBO/ABO Architecture · 10+ Angles · Format Diversification
01
02
03
04
Audit & Structural Diagnosis
Full audit revealed the core blocker: one campaign trying to do everything. No product segmentation, no angle testing, no scalable architecture.
Audit
CBO/ABO Architecture Design
1 CBO campaign per product for efficient scaling + 1 dedicated ABO testing campaign for new creative formats, a structure built to grow without self-competing.
Architecture
Creative Strategy, 10+ Persona Angles
10+ persona-based marketing angles created and tested, identifying precisely which messages convert on each audience segment.
Creative Strategy
Format Diversification
Launched new ad formats: static images, collection ads, carousel giving the algorithm more signal variety and reaching different audience profiles effectively
Format Expansion
The Results
Before / After 5 Months
Budget doubled. ROAS maintained above target. Revenue grew by +107% MoM in the first month of scaling.
ROAS
Target ≥5
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5.7
+20% MoM
Meta Revenue
Baseline
+107% MoM
€43,900
Global Revenue
Baseline
+78%
Record
Budget
€5K/mo
€10K/mo
Doubled ✓
Business Impact
The structural foundation now allows continued scaling toward the €100K/month revenue target with a proven ROAS floor.
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+107% Meta revenue MoM
ROAS 5.7 on doubled budget
Global revenue +78%
Architecture for €1M/year in place
Key Insight
"The problem wasn't performance, it was account architecture."
Want results like these?
Book a free strategy call. We'll audit your account and identify your untapped growth levers in 30 minutes.
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