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D2C Food
Meta + TikTok + Google ads
France
How QK Confiserie got +70% sales in 30 days without spending more
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Duration:
2 months
💰 Budget:
€5,000/month
📍 Market:
France
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+70%
Purchases & Revenue
5.3
ROAS (stable)
€5K
Budget unchanged
The Challenge
What was blocking growth
QK Confiserie had one of the most powerful organic social proof machines we've seen, 100K Instagram followers, posts going viral regularly, and an engaged community. None of this was feeding their paid acquisition. The link between their organic engine and their ad account simply didn't exist.
1
Wrong conversion objectives configured across all Meta campaigns
2
Zero creative testing despite an abundant library of content and viral organic posts
3
100K organic Instagram followers completely untapped for paid acquisition
4
No social media retargeting organic social proof wasn't being leveraged in ads at all
Goal set together
Increase e-commerce revenue without degrading ROAS performance and without increasing the budget.
The THVA Method
4 levers activated over 2 months
Audit · Organic-to-Paid · Social Retargeting · Format Diversification
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02
03
04
Audit & Organic Opportunity Mapping
Identified the correlation between viral organic posts and sales data the best creatives already existed and had already been validated by the audience. Just not used in paid.
Audit
Viral Organic Content → Purchase Campaigns
Launched top-performing IG and TikTok organic posts as purchase-objective ads immediately capitalizing on their accumulated social proof: likes, comments, shares.
Organic-to-Paid
Social Media Full-Funnel Retargeting
Built IG/FB follower retargeting + post and ad engager audiences on short time windows converting the warm audiences already deeply exposed to the brand.
Retargeting
New Formats + Full Account Restructure
Launched static, collection, and carousel formats alongside a full account restructure: conversion objectives corrected, CBO architecture rebuilt, creative testing pipeline put in place.
Restructure
The Results
Before / After — 30 Days · Same Budget
Identical budget. Completely different outcomes. The only variable was the system.
Purchases
Baseline
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+70%
+70%
Conversion Value
Baseline
+70%
+70%
ROAS
Degraded
5.3 stable
Stabilized ✓
Budget
€5K
€5K
Same → +70%
Business Impact
+30% budget increase validated the following month based on proven performance. Target: €60K/month e-commerce revenue €720K annual revenue.
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+70% in 30 days
ROAS 5.3 maintained
+30% budget unlocked next month
€720K annual revenue target
Key Insight
"Your best creative already exists your audience has already validated it."
Want results like these?
Book a free strategy call. We'll audit your account and identify your untapped growth levers in 30 minutes.
Book My Strategy Call →
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