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D2C Wellness
Meta Ads
France + International
How Matcha Botanicals went from 2.9x to 7.79x ROAS in 60 days
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Duration:
2 years
💰 Budget:
€5,000/month
📍 Market:
France + International
+135%
Global Revenue
+72%
Purchases
+300%
Conversion Value
The Challenge
What was blocking growth
For months, Matcha Botanicals was stuck at a 2x ROAS on a single product catalogue campaign with no creative strategy, no testing, and no visibility into what was actually working. The account had potential. The brand had demand. What it lacked was a system.
1
Single catalogue campaign with no audience segmentation or CBO/ABO architecture
2
Zero creative strategy no format diversity, no marketing angles, no testing structure
3
Chronically stuck at 2x ROAS despite increasing spend, with no roadmap to break through
4
No recurring creative production pipeline same ads running for months, fatigue accelerating
Goal set together
Reach a 4x ROAS and hit €1M in annual revenue within 12 months without doubling the budget.
"A remarkable job from Thomas! He exceeded our expectations with his detailed Meta Ads audit. His responsiveness and efficiency made our collaboration effortless. Highly recommended."
Founder · Matcha Botanicals
The THVA Method
4 levers activated in 60 days
Architecture · Creative Strategy · Diversification · Testing
01
02
03
04
Full Account Restructure (CBO/ABO)
Rebuilt the account from scratch. Clean CBO campaigns per objective, dedicated ABO testing campaign, proper audience segmentation no more overlap, no more budget competing against itself.
Account Architecture
Creative Strategy 10+ Marketing Angles
Developed 10+ distinct angles per audience persona, each targeting a unique psychological insight. From taste-first curiosity to ritual-building wellness, every angle was designed to resonate with a specific ICP mindset.
Creative Strategy
Creative Format Diversification
Launched a complete creative ecosystem: promo static images, UGC-style content, founder testimonials, product video demos. Each format mapped to a specific funnel stage.
Content Production
A/B Testing 100+ Creatives/Month
Ran 20+ new format variations continuously every month. Winners identified early, losing variants killed fast, learnings fed back into the next sprint. Nothing ran stale.
Creative Testing
The Results
Before / After 60 Days
Same budget. Same brand. A completely different account and a completely different trajectory.
ROAS
2.9x
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7.79x
+168%
Conversion Value
Baseline
+300%
+300%
Purchases
Baseline
+72%
+72%
Global Revenue
Baseline
+135%
+135%
Business Impact
Revenue scaled past 7 figures. Demand outpaced stock. The brand was successfully valued and exited by the founder after this growth phase.
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Stock sold out
6 → 7 figure revenue
Brand exited
New markets opened
What They Said
Client Testimonials
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"A remarkable job from Thomas! He exceeded our expectations with his detailed Meta Ads audit. His responsiveness and efficiency made our collaboration effortless. Highly recommended."
Stephen
Founder · Matcha Botanicals
"Thomas is strategic, data-driven, and consistently delivers strong results. His communication is always clear and transparent, and he proactively brings valuable ideas to improve performance. Very professional, reliable, and easy to work with."
Susanne
CEO · Matcha Botanicals
Key Insight
"The best campaigns don't sell a product they sell an experience."
Want results like these?
Book a free strategy call. We'll audit your account and identify your untapped growth levers in 30 minutes.
Book My Strategy Call →
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