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SaaS · USA
Meta Ads
USA + International
How BPM Supreme broke 2 years of stagnation to generate $1.3M
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Duration:
18 months
💰 Budget:
$30,000–$40,000/month
📍 Market:
USA + International
+300%
New Clients YoY
$1.3M
Revenue (6 months)
$22
CPA vs $25 target
The Challenge
What was blocking growth
Two full years of complete subscriber base stagnation. The strategy was limited to retargeting the existing user base, expired subscribers and web visitors with zero cold audience approach. No new subscribers were being acquired at scale. The new CMO left their previous agency to work directly with THVA.
1
2 years of complete subscriber growth stagnation, zero new audience acquisition strategy
2
Strategy limited to retargeting: expired subscribers + web visitors only
3
No cold audience creative strategy, no content designed for new global audiences
4
Structural inefficiencies identified in audit, budget leaks and missed audience opportunities
Goal set together
Restart subscriber growth with a sustainable CPA below $25 and open new global markets.
"Thomas is knowledgeable, hard working, and truly excellent. Enjoy working with him and highly recommend."
CMO at BPM Music SaaS for DJs · USA
The THVA Method
4 levers activated over 18 months
Audit · Full-Funnel · Cold Creatives · International Expansion
01
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03
04
Full Account Audit, Identifying the Leaks
Comprehensive audit of the existing account structure, identifying budget inefficiencies, missed audience segments, and the root causes of 2 years of growth stagnation.
Audit
Full-Funnel Restructure (TOFU/MOFU/BOFU)
TOFU: global interest-based lookalikes. MOFU: FB/IG video + post retargeting. BOFU: expired subscribers + landing page lead capture. Every stage of the funnel rebuilt with purpose.
Full-Funnel
Cold Audience Creative Strategy
Creative briefs specifically designed to convert new global audiences who had never heard of BPM Supreme founder content and social proof-led formats that immediately performed.
Cold Strategy
International Market Expansion
Opened large untapped global markets that had never been targeted. These became the primary engine behind the +300% YoY growth surge.
International
The Results
Before / After 6 Months
Two years of nothing. Then, in six months: a historic turning point.
New Clients YoY
Stagnation
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+300%
+300%
Revenue (6 months)
—
$1.3M
Flagship result
CPA
Uncontrolled
$22
< $25 target ✓
Budget Managed
—
$700K+
Trust built
Business Impact
After 2 years of flat growth, BPM Supreme's subscriber base grew +300% YoY. $1.3M revenue generated in 6 months on $700K+ managed. The CMO had left their previous agency to work directly with THVA — and the results justified it.
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+300% subscribers YoY
$1.3M in 6 months
CPA below target
International expansion activated
What They Said
Client Testimonials
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"Thomas is knowledgeable, hard working, and truly excellent. Enjoy working with him and highly recommend."
Adam Palmer
CMO at BPM Music SaaS for DJs · USA
Key Insight
"Stagnation is a strategy problem, not a budget problem."
Want results like these?
Book a free strategy call. We'll audit your account and identify your untapped growth levers in 30 minutes.
Book My Strategy Call →
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