D2C Jewelry

Google Ads + Meta Ads

United Kingdom

How Baltic Beauty unlocked 6.95x ROAS by launching Meta Ads

Duration:

2 years

💰 Budget:

£5,000/month

📍 Market:

United Kingdom

6.95x

ROAS (from 3x)

+40%

Q1 Global Revenue

< £9

CPA

The Challenge

What was blocking growth

Plateaued at a solid but stagnant 3x ROAS on Google Ads only. The search audience was saturated, scaling would only drive CPCs higher. Meta Ads was completely untapped and represented the ideal channel for a visually-driven jewelry brand.

Only on Google Ads growth limited to search intent and display traffic

Stable but plateaued at 3x ROAS for several months

Saturated search audience scaling would only increase CPCs, not volume

Untapped opportunity: Meta Ads, the perfect channel for jewelry discovery

Goal set together

Maintain ROAS ≥ 3x while increasing sales volume through a new acquisition channel.

"Great experience working together. Communication was clear, work was delivered promptly, and everything was handled professionally. Will happily work together again!"

Founder & CEO · Baltic Beauty

The THVA Method

4 levers activated in 30 days

New Channel · Retargeting · Full-Funnel · Weekly Iterations

Meta Ads Channel Launch

Launched Meta Ads as a complementary acquisition channel to Google reaching entirely new audiences outside of Search intent.

Channel Strategy

Smart Retargeting via Product Catalogue

Dynamic product retargeting based on the catalogue to re-engage high-intent visitors who had already shown buying signals.

Retargeting

Discovery + Retargeting Ad Mix

Full-funnel approach: discovery content for top of funnel, dynamic catalogue retargeting to convert warm audiences.

Full-Funnel

Weekly Lookalike & Format Iterations

Continuous lookalike audience tests and short video format experiments every optimization driven by real performance signals.

Creative Testing

The Results

Before / After 30-Day Launch

Within 30 days of launching Meta Ads, Baltic Beauty had nearly doubled their ROAS while opening an entirely new acquisition channel.

ROAS

6.95x

+132%

CPA

—

< £9

Top Performer

CVR

—

6.74%

+6.74%

Q1 Global Revenue

Baseline

+40%

Business Impact

+40% global revenue in Q1 compared to prior year. A second acquisition engine now fully independent from Search with no volume ceiling.

+40% Q1 Revenue

New scalable channel

Audience unlocked

Ready to scale Q2

What They Said

Client Testimonials