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D2C Beverages
Meta + Google Ads
France
How ARAW UBE reached 5x Blended ROAS built entirely from scratch
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Duration:
5 months
💰 Budget:
€10,000/month
📍 Market:
France
5x
Blended ROAS (target: 3x)
€12
CPA
Sold Out
Stock
The Challenge
What was blocking growth
Account built from absolute zero, no creative history, no validated angle, no audience data. The founders had the product and the ambition, but no system for building scalable paid acquisition. Meta and Google had to be structured simultaneously from scratch.
1
Account built from zero, no creative history, no validated audiences, no angle tested
2
Founders with no visibility on what content to produce to scale the account
3
Meta + Google to be structured and aligned simultaneously from scratch
4
Zero budget for expensive creative production, needed a lean, systematic approach
Goal set together
Grow sales volume while maintaining a Blended ROAS of at least 3x across Meta and Google.
The THVA Method
4 levers activated over 5 months
CBO Testing · 20+ Angles · Creative Strategy Delivery · Creator Whitelisting
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Dedicated CBO Creative Testing Campaign
A dedicated CBO structure for rapid creative testing identify top-performing angles fast and allocate budget based on real performance signals, not assumptions.
Testing Architecture
20+ Marketing Angles Developed by Persona
Over 20 distinct angles developed by persona each targeting a unique psychological insight of the ARAW UBE audience. From anxiety reduction to ritual building to taste discovery.
Creative Strategy
Full Creative Strategy Delivered to Founders
A durable creative framework handed directly to the founders: validated angles, defined formats, a weekly production pipeline they could execute independently.
Strategy Delivery
Content Creator Whitelisting
Launched whitelisting ads with content creators to boost authenticity, expand organic-feeling reach, and reduce creative fatigue without additional production costs.
Creator Strategy
The Results
Results 4 Months In
The target was 3x. We hit ~5x. Then the stock ran out.
Blended ROAS
Target: 3x
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~5x
Exceeded
CPA
—
€12
Target met
Stock
Available
Sold Out
🚀 Demand > Supply
Timeline
—
4 months
✓
Business Impact
Stock sold out mid-run demand far exceeded initial capacity. Cap: €1M annual revenue within reach with the structure now in place.
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Stock sold out
ROAS target exceeded
Scalable creative system delivered
€1M revenue target in sight
Key Insight
"Performance doesn't come from budget, it comes from creatives. ARAW UBE proved it."
Want results like these?
Book a free strategy call. We'll audit your account and identify your untapped growth levers in 30 minutes.
Book My Strategy Call →
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